Hayden Lee

Lead Web & Data Engineer

As a lead web and data engineer with 22+ years of experience, my focus is on building high-performing websites while ensuring tracking and analytics data are accurate, reliable, and useful for measurement. I believe great web experiences should be fast, accessible, SEO-friendly, easy to use, and supported by clean data that helps teams understand performance and business impact.

Work History

  • 2024 - Present

    Senior Full-Stack & Data Engineer

    Develop and optimize scalable marketing web platforms using Next.js, React, TypeScript, Contentful, and Vercel. * Architect custom ABM and personalization solutions using Contentful, Ninetailed, Demandbase, and server-side audience logic. * Build advanced GA4, GTM, BigQuery, Dataform, and Looker Studio reporting pipelines connecting web analytics with Salesforce, Marketo, and Qualified data. * Develop custom tracking events, dimensions, consent-aware analytics, and conversion reporting for marketing performance. * Implement ISR across key page templates and caching strategies to improve site performance and scalability. * Improve SEO, accessibility, data reliability, and personalization infrastructure across enterprise-level marketing websites.

    • BigQuery
    • Dataform
    • GA4
    • Google Tag Manager
    • Custom ABM & Personalization Solution
    • Identity Stitching
    • Next.js
    • React
    • TypeScript
    • Javascript
    • ISR
    • SSG
    • SSR
    • Data Engineering
    • Analytics Engineering
    • Google Cloud Platform
    • Marketo
    • Salesforce
    • Tailwind CSS
    • SCSS
    • GraphQL
    • Contentful
    • Headless CMS
    • REST API
    • Vercel
    • PostgresSQL
    • Qualified
    • Dashboard Solution

  • 2023 - 2023

    Lead Web Developer

    * Plan website architecture, design & develop custom web applications and Headless CMS applications. *Develop custom eCommerce web application and implement SSO authentication. * Develop custom Wordpress websites. * Develop custom events, dimensions, and metrics for GA4.

    • Next.js
    • React.js
    • TypeScript
    • Javascript
    • Tailwind CSS
    • SCSS
    • CSS
    • GraphQL
    • Contentful
    • Headless CMS
    • Redux toolkit
    • MongoDB
    • Wordpress
    • REST API
    • Server Side Rendering
    • Node.js
    • Express.js
    • Figma
    • Photoshop
    • Illustrator
    • Bootstrap
    • MySQL
    • Google App Script
    • Cloudinary API
    • AWS
    • Google Cloud Platform
    • GA4
    • BigQuery
    • Looker Studio

  • 2020 - 2023

    Manager of Web Development

    Plan web application architecture, UI/UX design, and develop custom eCommerce web applications with JAMStack architecture. * Develop Wordpress custom templates.   *Plan, design & develop enterprise level web applications with Headless CMS and Wordpress. * Integrate external API applications with various platforms. *Migrate various different web and CRM platforms. * Lead to migrate traditional WordPress sites to the Headless CMS. * A/B testing * Migrate Universal Google Analytics to GA4 * Develop custom dimension, metrics, and events for GA4 with Tag Manager * Lead and manage a developer team

    • Next.js
    • React.js
    • HTML
    • SCSS
    • CSS
    • Javascript
    • Redux toolkit
    • MySQL
    • Webpack
    • Vercel
    • Git
    • Node.js
    • Express.js
    • XML
    • Figma
    • Google Analytics
    • Tag Manager
    • Illustrator
    • Photohsop
    • FaunaDB
    • Wordpress
    • AgilityCMS
    • TypeScript
    • Google App Script
    • AWS
    • Cloudinary API
    • WP Engine
    • Google Cloud Platform
    • BigQuery
    • GA4
    • Looker Studio

  • 2015 - 2020

    Senior Web Developer

    Develop Crownpeak custom templates. Plan, design, develop, and update enterprise level websites and microsites. Integrate Various external Rest APIs to CMS. Migrate multiple different web and CRM platforms. Develop custom dimensions, metrics, and events for Google Analytics with Tag manager. Lead and manage a web developer team.

    • Asp.Net
    • C#
    • Javascript
    • jQuery
    • HTML
    • SCSS
    • Crownpeak
    • Git
    • Node.js
    • Express.js
    • Google App Script
    • XML
    • React.js
    • Webpack
    • XML
    • XSLT
    • Sketch
    • Illustrator
    • Photoshop

  • 2012 - 2016

    Web Developer

    Design and Develop various custom Wordpress websites. Develop over 150+ custom Wordpress websites during this period. Also design and develop eCommerce web application using Prestashop & Wordpress WooCommerce. Also build some Drupal and Joomla sites.

    • HTML
    • SCSS
    • CSS
    • Javascript
    • jQuery
    • Wordpress
    • PHP
    • MySQL
    • Photoshop
    • Illustrator

  • 2009 - 2011

    Web Design Specialist

    Design, customize, and develop enterprise websites. * Develop custom Ning platform templates.

    • Javascript
    • jQuery
    • HTML
    • CSS
    • Flash
    • Photoshop
    • Illustrator
    • Premiere
    • After Effects

  • 2004 - 2009

    Web Design Specialist

    Design and develop various enterprise level web sites and eCommerce applications . * Produce various videos and create motion graphics for web and videos. * Develop custom OS commerce website templates.

    • HTML
    • CSS
    • PHP
    • Flash
    • MySQL
    • Photoshop
    • Illustrator
    • Premiere
    • After Effects

Projects